To the makers of Google, it is nothing short of the fairy-tale crystal ball where they can see everything happening around in the universe. Everyone online is sort of an open book to google whether you want it or not. And just when you thought that google already knows too much about people; about what they thought, what they dreamt, what they pursued, what they shopped, what they searched, google comes up with another milestone idea to get people even more personal; the ability to promote, remove search results by every individual on the planet and add unique comments to any of your preferred result. Wow, so what if you decide to promote a website from 50th page to 1st page. And let’s say you demote a top ranking result into oblivion, never to be seen on the 1st page again. So in one click did you just kill the hype and hoopla of search engine optimization? 

Because the best of optimized pages could literally be gone out of your sight with this tool if you decided to have it so. And if it is really so, then this is the END OF THE WORLD. Is it the END of conventional SEO? Do i hear a pin-drop silence?  

No need to panic yet. If you see the buttons then you must have noticed that they appear only when you are logged in to your Google account, and the reprise is that they only affect the results that you see, not what the world does. Do i hear a sigh of relief? If you want to skip my detailed analysis and description of this feature, you may straightaway read the conclusion at the bottom.

Google promote remove comment

How does Google promote/remove actually work? A specific example.

To check the same, simply log in to your account, as in the above example do a google search for the keyword phrase “webkinz dollar store“, and click on the promote button next to a result in subsequent page. You will immediately see it magically go to the topmost SERP in the 1st page. If you click on ‘promote’ for another “webkinz dollar store” search result,  it will move into the second place on the 1st page itself. You can move the second web page to the first position by clicking “promote” on it again. Now Log out and search again for the same keyword, you will see your selected pages dropping back to its original ranking position. Login again and you will notice your chosen pages are back to your promoted order. If you click remove on any of your promoted website, it will return to its previous place in your Google search results. But If you click remove randomly on any un-promoted website, it will be permanently removed from any results. Ofcourse you can get it back to the search results by clicking on restore at the bottom. The results are associated with your Google account only so they will be constant across any computes of you account logs.

At first instance it is bound to give the webmasters a cold feet with the thought that Google has handed over the fate of search engine results to people and everything about SEO goes to the dumps. It convincingly looks like, as if now people are to alter, improvise the worldwide top results for each search term. But it certainly isn’t the case. It’s only for your own Google account, for your own personalized result page order. And it is important to know that every new search term will have entirely different promoted and removed results than the other.

I’m sure even the biggest of SEO experts, guides and critics must have lost their nerve for a second with their first experience with google promote and remove feature just as much as I did. So the big question still remains, is this the end of our struggle and success with SEO? Is it really all upto searchers and surfers to decide the ranks of our web pages? Are we supposed to watch helplessly all the big and popular web pages get to the top, while the smaller ones vanishing away? Thank the stars that it isn’t the case.

What is Google promote / remove system called?

It’s called SearchWiki. SearchWiki lets users have their own order of promoted and removed results, and leave comments on specific links. Google thus remembers changes that are made by the account holder to the organic search results pages, and subsequent searches will then be displayed as per the user’s customizations and notes. And most importantly, users will also have the option of seeing how other searchers have rated and reordered search results and view their notes as well, making search results a innovative community based initiative.

Who does searchwiki help?

In course of time, it will surely make a huge impact on how SEO affects a site in my opinion. Prior to this feature, a webmaster was the only individual who had an influence on the SEO aspects but now each and every Google user has the ability to decide where that site should be listed, making search engine results a different concept altogether. It may even revolutionize the idea or existing technology like browser bookmarks and rss readership.

Customized search result page? Is it happening?

The way it stands now, it isn’t a possibility e.g., a specific page could be pushed to the top result for everyone just by getting shoppers or enthusiasts to ‘promote’ that site a million times. Neither can your competitors outrank your site by clicking on removal link a thousand times.

Yes, you can now customize your search results with the organic rankings, deletions, leave notes against each page for future reference and see how other Google users have tailored their searches. SearchWiki notes will be visible to other users, identified with your Google Account nickname.

What are the implications of google searchwiki on SEO?

It is like an alarm bell for everyone to straighten up their act. Specially thin affiliate sites, spammers or the ones resorting to black hat stuff. Yes sooner or later there will hardly be a scope for anyone to deviate even by an inch from the core of search engine fundamentals. That is relevance and accuracy.

Yes, many things will be affected from sales to delivery and reporting. SEO won’t be dead but it will have evolved and more oriented towards content than techniques .

Google has been remarkable in preventing spam and this new tool on the prima-facie would not only generate more direct data for Google analysis but would also also initiate a mass spam removal movement worldwide. As far as promoted and removed data is concerned, Google obviously is wary of SEO masters using proxy servers running multiple alias sites and redirect pages and unethical methods that can easily used to promote a single page. Hence they will never make a mistake of simply considering all the votes gained for a page to it’s ranking algorithm for organic searches without due verification. All of this will give Google a whole new perspective to search user habit and patterns by allowing the user to mix and alter the organic results itself. Unthinkable but true that it is already happening.

What if Google decides to apply the promotional and removal data to page ranks? Dooms day?

Top 10 ranking results will be flooded with the sites that the majority of people prefer. The hottest and most popular existing pages will fill up the top slots overnight, for every imaginable keyword search phrase. The scope for newer, smaller, unpopular websites will virtually perish with no place in the top noticeable positions. As a result it will hardly ever gain a promotion. And slowly it will stand as good as removed even if it is not.

It might be great to force people to look at the most popular websites, but the small ones which are less marketed or are comparatively of less value or quality will never stand a chance. Lesser traffic can never be the final diagnostic indicator.

But look at this from the perspective of a person who’s looking to find something out. If I need to learn about the “webkinz dollar store”, I don’t frankly care whether that comes from a small blog or a an unknown forum page, as long as I find the info I need, and its reliable. And i can always find them right where i need from anywhere in the world.

For those concerned about SEO. A point of View

The agony or the anxiety about it’s effect on SEO and rankings could be erased in a second just by reminding ourselves of the one and only governing factor about search engines, that their existence itself depends and will always be on it’s ability to offer accurate and relevant information to the users and not anybody else. Even searchwiki, this new google tool is intended with no other intent but relevance. Isn’t it so common find relevant content even after page 10 at times? ( I don’t know about you, but I do search deep when I need information ). In such a case one would either bookmark that page or copy the content for future reference. I always sympathize with quality web pages nowhere near to the top ranking positions. That proves that just great content alone can not guarantee top ten results. A multitude of factors like SEO, backlinks, sandbox are responsible to drive a page to the top. And the process itself is slow.

Relevance will now be “of the search (google), by the search (google) and for the search (google).” Sounds quite like a democratic definition of a search engine.

Not so long ago when webmasters saw the immense potential in harnessing people’s bookmarking habits, the craze of social bookmarking sites diggs, del.ico.us erupted overnight giving search relevance a completely relative meaning.

Things will now change. What better to bookmark a page from within the searches in just one click with no further accounts to log in to.

Backlinks and quality links are still the driving forces behind a websites rise or fall. It is equated as votes earned from other sites. As far as google’s stand point is concerned, a natural promotion of a webpage from different unsuspicious IP addresses can count as votes of relevance for a search phrase.

Scientists are maybe still trying to unify the forces of nature into one formulae, but looks like google almost successfully unified the world.

Welcome to Google monopoly. Look how it gets bigger by the day.

One Account: Where your world converges.

(Oh if you haven’t got a google account yet. You will be compelled to have one sooner or later)

One Search Engine: The keyword manufacturing unit. Keyword demand supply chain. Manpower and womanpower working for the biggest keyword market. Business and economies are born.

One Search Tool (External keywords tool) : Manufactured keywords put on window display. Who does have a better authority to declare what people are searching for, than google itself?

One Traffic Estimator: (Google lets you judge the cost of your keyword too) Window shopping for keywords.

One Adwords: Ok so interested parties can shop for keywords from the keyword store.

One Adsense: Auctioned keywords recycled back to the people (searcher) working in the keyword factory.

One Webmaster tools: The manufacturers of keyword money are now the safekeepers of all your keyword rich belongings.

One Analytics: Realtime live tv telecasting keyword news to keep the buyers and sellers interested.

One Web history: Refined fuel for the keyword engine machinery. Everyone’s web habit and online track records are well kept with google. They exactly know geo-specific, cultural specific keyword needs. Well who better to assign a price-tag to a keyword up for auction?

One Homepage (igoogle): If all these have become second nature to you, then igoogle is the way to stay hooked. You will get a handful on your finger tips.

And Now Google searchwiki: Google taking control of what you thought is best for you.

It is like, you have helped manufacture some great and moderate keywords so far, so why don’t you manufacture some great result pages with your click votes too. After all there are a free gazillion keyword workers (search engine users) in the factory (google) at any given point in time. Work a bit extra and google shall know what exactly the gazillion wants to see or not see. The fairytale crystal ball is for real now.

Where do you stand? Your best kept secrets are the best resources to the google rulers. Google knows what buyers want, what sells most. Google knows what sellers want, what buyers are willing to pay, how much are they willing to pay for, where do best buyers come from and the sellers too. The world wide web is not so entangled for the big G anymore. They conquered the world faster than Alexander.

Everyone’s Top 10 Pages will look different for the same search phrase. Scary to even think about it.

Google has gotten perfect at eradicating it’s imperfections. And if you thought you had a reason to point a finger at them due to erroneous relevant results, they gave the baton to you to improvise. Google may use 20 million algorithms in a millisecond to offer what is relevant. But now they will have a gazillion more from an entire planet to vote for and review their own definition of relevant searches. 

Conclusion.

What are the future projections and it’s impact on SEO practices?
1. Analysis of top ten projections and reporting is likely to change based on a world consensus.

2. The definitions for pagerank and rankings for single phrases and e-commerce variables could change. If a considerable number of people are not seeing a particular result in the first pages because they have it custom configured for a particular phrase with pre-selected results crowding the top, then definitely there would be lesser click-throughs as even the top sites will be pushed back further. Thus resulting in lesser visitor count for subsequent pages and affecting pagerank algorithms.

3. Marketers and SEO experts will have to look at a bigger picture than being obsessed with pagerank and rankings for single phrases.

4. Google adwords will become more eminent as an assured method for topping the results with paid rankings, even if the user’s result page is highly customized. This means more revenues for google.

5. When everyone starts to promote their favorite sites, the quality of content will definitely become even more undeniable (as it should be), and “classic” SEO techniques will need a complete re-orientation.

6. Marketers and SEO industry now thriving on google, will be more proactive on Yahoo, Quil etc as alternative options.

7. Since this feature is only for google user accounts. As of now the page rank and result pages outside logged google accounts will very much be based on the organic SERPs. Especially given the fact that yahoo still owns more account user bases than google. But eventually they will dominate even more with search engine market share, because of their unlimited customizable features.

8. As this Search Wiki tweak can be highly prone to spams, we won’t really see any sea change in the PR status radically soon until the rest of the planet not on google account register and start using the feature.

9. Analytics will be even more laser focussed. Google will harness immense amount of personalized data and use them to improve relevance of results. You now will have to option to know your promotion vs removal ratio for every indexed page. You will soon know your popularity rank as much as your PR rank.

10. You will soon be presented with realtime reviews on your web pages moderated or not moderated by google.

11. Websites with genuine content and relevance will now be a super must to even fair anywhere near.

12. SEO will spell “Authority pages” more than “Optimized pages”.

13. Survival of the fittest will be the new google theory.

14.  All onsite testimonials and reviews on products, services often clinically engineered or manipulated will matter less because you will have realtime online reviews even before you land on that page. (Google comment feature = Realtime reviews)

Millions of webmasters and people must still be biting their nails, trying to figure out what is wrong or right with our big Google. How is it likely to affect the already established businesses, websites and SEO? But I hope this article gives you enough insight about our fate or growth on Google in near future. 

Another search engine revolution has begun with Google Promote, Remove and Comment Feature. Are you ready for the change?

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Here are 2 greatest tips to consider.
1. Free offers and giveaways – best in the form of free downloads.
2. Launch contests and offer free prizes.

Any seasoned marketing expert, online or offline is aware of the assured success by offering something which is already in highest demand. It doesn’t matter even if you are trying to carve a specific niche for your website or if it is meant to sell commercial products, the keyword free in your content can indeed become your miracle tool often attracting insane amount of traffic beyond expectations. Did you know that the word “Free” is amongst the top 5 words typed in search engines?

As of today the approx avg search volume of the  word as per Google External Keyword Tool every month is 923,000,000 and 414,000,000 searches coming from US alone, the biggest online marketplace. Phew! what an unfathomable figure to encash upon. Are you taking note of this? 923,000,000 searches every month? A gazellion people. Even if you could attract 0.0001 of that traffic volume to your website using some manifestation of the keyword “free” in the prefix or suffix, and let’s say you manage to convert even 1 %  of that online traffic into customers or getting a conservative fraction to click on your adsense, you will be richer steadily.

Most often bloggers or affiliates are too busy scattering affiliate links around their site and expecting their adsense income to rise somehow. Nothing wrong in doing that but unless you learn to romance with the search engines and keywords, making money online can be highly illusive.

How to come up with a free offer?

1. Understand your niche well.
2. Do a little keyword research on the word free and pin-point related searches.  
3. Develop something in the form of a downloadable, audible, readable product and offer it for free.
( i suggest free downloads because it assures the most desired action from a visitor, like collecting emails and repeat visits) You can offer free reports, secrets, advices, tips, free photos, podcasts and anything else you can thing of.

4. If you don’t have anything original to offer then collect free stuff yourself from various sources and develop an unique collection of freebies yourself. I would not recommend it so strongly, even if you decide to do so don’t giveaway warezed or intellectual properties of others. Instead look for what is royalty free, hunt for free redistribution right materials. But still never forget to share credits of the original owner of the material.

5.  If you want this free strategy to be extended a step further in a little more professional fashion. There lies great scope in designing free prize winning contests around your niche keyword+free. You have plenty of such examples on the net. And you know it people never stop trying out their luck quotient. Yes they can’t be made to buy something so easily but free prizes and free advices are just always taken for granted. You wouldn’t be reading this article if it was meant to be “pay and read”. Would you?

You will get a good idea or what people are typing. Read the search results from the google external tool in order of volumes.

Free                 (923,000,000 searches alone)

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The list doesn’t end here, be creative and explore your own keywords.

Effective Internet marketing strategies
1. Choose your “free assoicated keyword” from above or brainstorm on micro niches. 
2. Do search engine optimization for the word. 
3. Launch contests. Carefully embed the details and quality content in dedicated pages using the find wisely in meta tags, headers, links and directories effectively.

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This is of utmost importance to learn the difference between shared and a dedicated server. And it all depends on your hosting requirement, budget expenses, bandwidth necessary etc. Majority of web sites that you find online are hosted on shared servers. You may avail exclusive benefits for hosting your web site on a dedicated server but for most people the significant rise in cost does not justify such a decision.

What’s the Difference Between a Shared Server and a Dedicated Server?
The difference between a shared server and a dedicated server is that in the case of a dedicated web server, your web site has its own server where all of your web files and databases are stored. With a shared server on the other hand, you share server space with other web sites. Sometimes it can be a few hundreds or even a few thousands, depending on the hosting company. More reliable web hosts will keep the number of web sites on each shared server to a reasonable minimum just enough not to crash the system. So that your site’s load time isn’t affected adversely. Often it is a good idea to learn from your host exactly how many sites you will be sharing a server with.

To better understand the difference between shared and dedicated servers, think of the computer you’re using right now. Are only your files stored on it, or do you share the computer’s space with other members of your family or co-workers? It would be less economical for your family to have a different computer dedicated to each family member, unless a certain member of your family was using a very large portion of the computer’s resources. In that case, the family member in question may need his or her own computer that is dedicated entirely to them. This is also true in the case of web servers. A web site that demands a large portion of the server’s resources is less disruptive on its own dedicated web server, while a less demanding web site will function fine on a shared web server setup.

Which Should I Choose, a Shared or a Dedicated Server?
Unless cost is not (and will never be) a factor in your decision, when starting a web site it is usually best to store your site on a shared server at a reliable hosting company. We host this web site on a shared server at HostRocket.com, who has provided reliable hosting for several of CTF Media’s web sites for more than five years. Paying five to fifteen dollars a month for a shared server (instead of $90+ for a dedicated setup) will give you time to affordably design and optimize your web site. Keep in mind that you can always upgrade later if you outgrow your memory space and bandwidth, which are usually quite considerable. When signing up for shared hosting, be sure to sign up for a dedicated IP address, as explained below.

Do I need a Dedicated IP Address on a Shared Server?
An IP address is a unique address given to each computer, including web servers. Dedicated servers usually have a single dedicated IP address unique to the server device (unless you’re a reseller). Shared servers however, often share a single IP address across multiple web sites on the server. This can lead to many problems since search engines often identify web sites by each site’s IP address. For example, let’s say that you share server space with JoesCrackHaven.com and Google decides to ban JoesCrackHaven.com from its search engine (Joe could have been spamming the engine or doing something else that Google prohibits). Google will ban JoesCrackHaven by the web site’s IP address, not by the site’s URL (domain name). Unfortunately, since you share the same server IP address with Joe’s site, your web site will be banned from Google as well, because the search engines ban by IP address, not by URL. In that case, when signing up for a shared server, be sure to choose a hosting company that allows you to have a dedicated IP address, which can cost an additional few bucks but is highly advised.

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Affiliate Marketing
“Only Expert thing that can be tried at home by anybody without getting killed.”
“Some Hope for Joe the plumbers”
“Even in your pajamas you can run a fortune 500 looking company”
“Kind of marketing which is slowly putting pressed shirts and ties out of fashion”
“Money Money Money, It’s a rich man’s world. Not to blame, ABBA didn’t know about affiliate stuff. Poorer  ones are finally getting to see money”

Backlinks
Only time when people point a finger at you, you aren’t insulted. Oh! You are rather honored.

Google Slap
“When strip-searched and shamed by google because you have defective anatomical parts”
“When you fail at google lie detector test”
“Google punishes for not carrying a protection”

Domain Name
“The second name you self assign to yourself when you grow up”
“The only name that can successfully hide your true identity” 

Ebay ( my favourite ones)
“A global dumping yard with millions of human recyclists”
“When in financial crisis, your furniture, toothpaste, used lingeries, old gifts, smelly socks, almost everything start to look like your best friend to look upto.”
“eBay is what makes you homesick, actually sick, because you are always online”
“Ok Soul Sold, Sole Sold, aeroplanes Sold, dead mosquitos sold, hmmm… Bingo I could sell my “misery” this time with a great description”
“When someone tells you, you’re worthless, prove them wrong. Upload a passport photo. Somone will definitely bid for you”
“All you scavengers, when will you ever stop thriving on used stuff?” 

(Oh Boy I love ebay like mad. And I presume they have some some sense of humour and do not ban me from ebaypartnernetwork for these ones because I am a helluva active member of EPN. In fact I thrive on ebay with lot of my affiliate stats since day one.)

Search bots

“Who have no business but to snoop around at other people’s urls”
“Self appointed Men in Black who thinks they are in charge of the enitre planet”
Teller result, today tomorrow and forever.”
“Agents of Change”
“Shameless Guys with no sense of courtesy who barge into a homepage without even knocking. Not even when you are having sex”

Search Engines

“Fortune Makers of the modern day”

PPC advertising

“keyword brothel and search engines pimping it out”
“When even millionaires stoop to nickels and cents. Shame”
“Have money? No brains? Forget it.
“believers who could church
“Shortcut to 5 days of fame, because after that you can’t afford it anymore”
“Street smart guys Organic
“Only place to where you can ridicule millionaires for a dime”
“Poor People’s Adspend”
“Finaly being street smart pays you”
“Fools get smart here, smart guys get rich, oversmart gets poorer, rich thanks god for not getting bankrupt”
“Where fools rush in first”

Google
“Too organic, I feel shy to describe any further”
“Self proclaimed Hitler-II with rules and rules and rules”
“3/4rth of the earth’s crust is covered by water and the rest by google.”
“goooooooogle, looks like a boooooooby trap to me. Beware”
(the truth is, I actually swear by google)

404 error
“Not my business if you don’t even know the address you want to visit”
“To err is human, to err online is 404. How inhuman a description. Phew”

I’m really excited about this page. Shhh Keep these to yourself. I may be outcasted, cirticised and condemned for writing these. But the truth is I’m sick and tired of seeing only serious affiliate money making mumbo jumbos all over the net and no-play.

Well ya! Nobody really makes fun of affiliate business. Especially when it is bread and butter for millions. But I couldn’t stop myself at nothing. When I get tired of writing an article, I sneak in here to have some fun. Enjoy my “affiliate fun quotes and vocabulary”.

And I would be ultra happy to learn which ones did you like the best.

More to come. Some good responses may be encouraging.

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